ROANOKE, Va. (WFXR) — College athletes can now capitalize on their names, images and likenesses, thanks to some temporary guidelines from the NCAA going into effect Thursday. With at least 12 states having measures in place that let student athletes immediately profit from their name, image and likeness… or “NIL”. The NCAA announced its own temporary policy that allows athletes in all sports at all three division levels to start profiting from things like endorsement deals and appearance fees. The policy includes allowing students to benefit from “nil” consistent with state laws and allowing students in states without laws to also benefit, without being in violation of NCAA rules. One guy that missed out on the opportunity to take advantage of this new rule is former Virginia Tech basketball star player Bimbo Coles. Coles played for the Hokies from 1986-1990. “I think it is great for the kids, you know we have so many kids that come from inner cities and from nothing, and they get from college and they can’t work, because they are doing school work they are practicing the majority of the time. and they have no time. I think it is an opportunity to make some money. I would cap it at some point. I hope it doesn’t get real crazy. you want the kids to continue to work. and be motivated to get to the next level. where they can make a lot of money. but I think it is really good for the kids. because you have a lot of kids that come from nothing. I remember being in college and three of us and I am not saying I didn’t have money I did ok and I did have money. my mom made sure things were good for me! But you have so many kids that come from nothing and they go to school from week to week. they don’t have money like no money and now they have an opportunity to make some money,” said Coles.