Gerber searches for next “spokesbaby” with addition of Chief Growing Officer title

National News

Gerber Products Company (Copyright: Associated Press)

(WFXR) — Gerber has started its search for its next “spokebaby,” but there’s a twist for the 2021 Photo Search. The winner will get the exciting title of “Chief Growing Officer,” or CGO.

The company said this year’s Photo Search winner will hold the important honorary role on its executive committee. Gerber said the position will give the baby a chance to “prove they’re the perfect fit for the role by offering Gerber’s executive team guidance on what little ones everywhere need to grow strong, stay nourished and thrive.”

According to Gerber, no corporate experience is required. However, applicants for this position must have an infectious giggle, the ability to warm hearts, and a passion for being the center of attention!

Parents of babies between 0 and 48 months can file applications for the 2021 Photo Search until Monday, May 10 at 11:59 p.m.

The winner’s prize package includes the chance to be featured on Gerber’s social media platforms, marketing campaigns throughout the year, a $25,000 cash prize, and a selection of Gerber baby products.

Parents can fill out an application by clicking here.

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