ROANOKE, Va. (WFXR) – The Virginia Tourism Corporation (VTC) Destination Marketing Organization (DMO) WANDERLOVE Recovery Grant Program has awarded Virginia’s Blue Ridge a $10,000 tourism grant.
Visit Virginia’s Blue Ridge will use the VTC WANDERLOVE grant funds to enhance branding efforts, marketing Virginia’s Blue Ridge as the region’s hub to experience a Metro-Mountain Adventure.
The existing “Be a TRAILSETTER” campaign positions Virginia’s Blue Ridge as a collective of outdoor experiences, craft beverages, arts, culture and cuisine.
As Virginia begins reopening, there is a lot of demand for leisure travel – especially safe, close-to-home destinations that also allow for proper social distancing and access to open spaces. The WANDERLOVE campaign provides travel inspiration for road trips, outdoor recreation, hidden gems, small towns and Virginia’s signature LOVEworks program.
“Virginia tourism is a critical sector of our economy and has been heavily impacted by the coronavirus pandemic . . . Getting travelers back on the road and spending money in our cities and towns is one of the fastest ways to inject dollars back into our economy and our communities. The Virginia Tourism Corporation’s DMO WANDERLOVE Recovery Grants gives localities the ability to market their destination as safe and welcoming when visitors are ready to resume travel.”Gov. Ralph Northam (D-VA)
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