‘Virginia is for Lovers’ slogan hits milestone

Local News

The iconic slogan found on billboards, bumper stickers, tee shirts and other merchandise is celebrating 50 years. 

In 1969, the Virginia State Travel Service adopted the slogan. 

‘Virginia is for Lovers’ was inducted into the Madison Avenue Advertising Walk of Fame in 2009. 

The slogan originally debuted in an issue of “Modern Bride.” 

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