Virginia Gives Back: Local media team up to help the Red Cross

Local News

(Roanoke and Lynchburg, VA) Monday morning’s Mediathon kicks off on WFXR News – GoodDay Virginia and Living Local,  WWCW, K92, Star Country, Q99 and The Vibe. 

Coverage will also be presented online and on social media for all affiliated media as Virginia Gives Back. This will be a 27-hour Red Cross Florence relief community effort via phone, online and in person fund raising drive to raise critical funds for ongoing American Red Cross Relief efforts from Hurricane Florence.

Starting at 6 a.m., the combined power of the broadcasters and their digital properties will engage the public to make a contribution. The Red Cross, Southwest Virginia Local Chambers, and Blue Eagle Credit Union along with other community organizations and businesses who will also join forces to help raise dollars for relief efforts. Donations can be made in person, by phone, by text or through various online websites.

The community is encouraged to help:

  • Call:  540-512-9099 from 6 a.m. – 11 p.m. on Monday 9/24 and 6 a.-m – 9 a.m. Tuesday 9/25, and a member of the phone bank can take your donation.  You can also call the Red Cross 1- 800-RED CROSS.
  • Click:,,,,, or to make a donation of any size.
  • Text: the word “FLORENCE” to 90999 to make a $10 donation. 
  • Visit: any Blue Eagle Credit Union office during regular business hours to make an in-person donation to “Red Cross Virginia Gives Back.”  Blue Eagle locations include the following:
    • Hershberger Office—1430 Hershberger Rd, Roanoke, VA
    • Cornerstone Office—1210 Greenview Dr, Lynchburg, VA
    • North Market Office–7208-A Williamson Rd, Roanoke, VA
    • Oak Grove Office—2121 Electric Rd, Roanoke, VA
    • Odd Fellows Office (inside Main Post Office), 3300 Odd Fellows Rd, Lynchburg, VA
    • Rutherford Office–(inside Main Post Office) 419 Rutherford Ave NE, Roanoke, VA

The American Red Cross is helping people in multiple states impacted by Hurricane Florence, providing food and shelter to the thousands of people who have had to flee their homes since this massive storm hit. About 2,200 Red Cross disaster workers from all over the country have been mobilized to help shelter, feed and support people affected by Florence. We also mobilized 140 emergency response vehicles and more than 120 trailers of equipment and supplies.

According to recent updates, the threat from Hurricane Florence is far from over as rescue and relief efforts will be a long term Red Cross commitment that started last week before the first drop of rain from the storm. Getting help in some areas will be challenging for some time due to devastating floodwaters and closed roads. This is a heartbreaking and challenging situation for those in the storm’s path and the American Red Cross is working around the clock to provide safe shelter and comfort for the hundreds of thousands of people impacted by this disaster.

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