Southwest Virginia Chambers of Commerce launch ‘Blue Ridge Bright’ to support front-line workers

ROANOKE, Va. (WFXR) –- Chambers of Commerce across southwest Virginia are joining together to brighten the spirits of those working on the front lines and keeping their communities healthy and safe amid the coronavirus pandemic with the “Blue Ridge Bright” initiative.

The Chambers of Commerce for Botetourt County, Montgomery County, Salem-Roanoke County, the Roanoke Region, the Smith Mountain Lake Region, and the Vinton Area released a joint statement about this new initiative on Friday, April 17, hoping to “shine a light” on front-line workers during the COVID-19 outbreak.

“Blue Ridge Bright is a way for chamber members, community partners, and the region at large to show their support for those working to keep us healthy and safe, including first responders, healthcare workers, those in the transportation, grocery and delivery industries, and many others,” the release states. “We owe them all a debt of gratitude and recognize their sacrifices.”

Blue Ridge Bright kicked off Sunday, April 19 and will continue until the evening of Saturday, April 25, officials say.

If you want to participate in the Blue Ridge Bright initiative between now and Sunday, turn on a battery operated candle, flashlight, or even your porch lights so they shine outside your home between 8 p.m. and 9 p.m. in honor of front line workers. Participants are encouraged to share photos or videos of their support by tagging them with #BlueRidgeBright.

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