German manufacturer SCHOCK to establish first US operation in Henry County, creating 355 new jobs

Southside Virginia News

HENRY COUNTY, Va. (WFXR) — On Tuesday afternoon, Gov. Ralph Northam announced that the inventor of quartz composite sinks, SCHOCK GmbH, will invest $85 million to establish its first American manufacturing operation in Henry County.

According to a statement released by the governor’s office on Tuesday, Sept. 28, SCHOCK GmbH will create 355 new jobs in Southside Virginia, which beat out Florida, Georgia, and North Carolina for the project.

Officials say that SCHOCK GmbH will occupy the Lot 8 Shell Building, which is a 95,500-square-foot facility spanning 14.7 acres in Patriot Centre Industrial Park.

“We are excited to welcome SCHOCK to Virginia,” said Northam, who met with company officials in Regen, Germany back in May. “This important European company is choosing to invest in Virginia because of our highly skilled workers and our outstanding business climate. When a global leader like SCHOCK selects Virginia as its gateway into the United States, that’s a sign that this is a great place to do business. We look forward to a successful partnership for many years to come.”

SCHOCK was reportedly founded in Germany in 1924 and then invented the quartz composite sink in 1979. This leading innovator — committed to product development and traditional craftsmanship for more than 40 years — also holds more than 100 patents.

“This substantial investment and the creation of over 350 high-quality jobs is a tremendous economic boost for Henry County and the entire region,” Secretary of Commerce and Trade Brian Ball said. “Martinsville-Henry County has made a commitment to infrastructure, education, and workforce in the region, and we are confident the company will benefit from these efforts. We welcome SCHOCK to the Commonwealth and thank the company for this major investment.

According to officials. the company offers a broad product portfolio featuring over 200 sink models in more than 40 colors within its product lines CRISTALITE and CRISTADUR. That includes the CRISTADUR GREEN Line sinks, which are made of approximately 99 percent natural, renewable, or recycled raw materials.

“For SCHOCK, this expansion is very special—it’s our first production site outside Germany,” said SCHOCK’s CEO, Ralf Boberg. “The facility will serve the strongest growth market for our product category and allow us to meet demand for colored kitchen sinks with local ‘Made in the USA’ products. We are thrilled to have found the ideal location in Henry County. As an industrial business hub, the region has a well-qualified and dedicated workforce—one of the key success factors for us as a company—and its geographic location and interregional infrastructure are perfect for our needs.”

SCHOCK’s first phase of operations set to be completed over a five-year period, during which time the company will establish the manufacturing capability to produce quartz composite kitchen sinks in their new Henry County location.

“SCHOCK is an absolutely perfect fit for Henry County,” Henry County Board of Supervisors Chairman Jim Adams said. “We are excited to have SCHOCK join the county’s corporate community and look forward to what the future will bring.”

The Virginia Economic Development Partnership and the Martinsville-Henry County Economic Development Corporation worked together to secure the project for Virginia.

In addition, Northam approved a $1.7 million grant from the Commonwealth’s Opportunity Fund to help Henry County with the project. The company is also eligible to receive state benefits from the Virginia Enterprise Zone Program, administered by the Virginia Department of Housing and Community Development.

“I am pleased to see that SCHOCK has selected the Patriot Centre Industrial Park in Henry County for its first U.S. manufacturing operation,” said Congressman Morgan Griffith. “The jobs projected to come to the Martinsville-Henry County area over the next several years will be a great contribution to the community. I congratulate Governor Northam’s office and all the state and local leaders that helped make this happen.”

According to Northam’s office, the support for SCHOCK’s job creation will be provided through the Virginia Talent Accelerator Program, which is a workforce initiative created by the Virginia Economic Development Partnership in collaboration with the Virginia Community College System and other higher education partners.

Meanwhile, funding support came from the Northam administration and the Virginia General Assembly. The program launched in 2019 and serves to accelerate new facility start-ups through the direct delivery of recruitment and training services that are fully customized to a company’s unique products, processes, equipment, standards, and culture. All program services are provided at no cost to qualified new and expanding companies as an incentive for job creation.

“The Patriot Centre Industrial Park’s manufacturing facility was created to attract high-paying jobs to the Martinsville and Henry County communities, and now that investment is paying dividends for our community,” state Sen. William Stanley said. “With the addition of SCHOCK GmbH to the Patriot Centre, Southside continues to demonstrate to industries that our region is the best place to do business in a 21st-century economy.”

“The creation of hundreds of new jobs from this investment is excellent news for the people and communities of Henry County,” Del. Les Adams said. “I am pleased to join with others in welcoming SCHOCK GmbH to our region and congratulate all those involved in bringing this new investment.”

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