Strategic Planning Initiative launched by Roanoke Regional Partnership

Roanoke Valley News

ROANOKE, Va. (WFXR) – The Roanoke Regional Partnership has launched Thrive 2027, a five-year economic development strategic planning process designed to engage stakeholders, business leaders and citizens.

The process will have an input period over the next month to include investor brainstorming sessions and a survey open to the public.

“We are approaching this process from an integrated perspective. We want to collect ideas from across the greater Roanoke region from business, government and citizens, to arrive at an action plan that puts the entire region in a strong, resilient economic position.”

Brett Marston, Board President of the Partnership

Thrive 2027 will kick off with the formation of a culturally and economically diverse advisory committee acting as a sounding board throughout the project.

Focus groups and individual interviews will gather perspectives on topics such as business climate, diversification, talent, entrepreneurship, innovation, outdoor industry, small business, and other factors influencing economic development.

There will be open houses to share findings, gather stakeholder input and explore preliminary ideas for strategic direction.

An online survey of stakeholders and citizens will also gather important input. That survey can be found by clicking here.

The process is scheduled to last about three months and will result in a strategy and implementation plan.

Thrive 2027 is the latest iteration of a reoccurring five-year process that the Roanoke Regional Partnership undertakes to refine and expand its program of work that will influence job growth, investment, talent attraction, population growth and outdoor asset development.

In 2017, this process led to the creation of the Get2KnowNoke talent attraction program, which continues to build a pipeline between higher education and area businesses.

Ten years prior, one outcome was the popular Roanoke Outside initiative, which has led the region’s outdoor branding effort and sparked the development of an economic sector in outdoor recreation, outdoor business and adventure tourism.

To learn more about the Thrive 2027 plan, click here.

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