ROANOKE, Va. (WFXR) — Countless shoppers were out and about for Small Business Saturday in downtown Roanoke.
“I think it’s fun to be downtown during the holidays, just for the spirit. You get to listen to the music on the streets, you see your neighbors and your friends, and it’s just fun,” said shopper Sharece Kincer.
With the smell of kettle corn in the air, people were happy to be out and shopping with a purpose on Saturday, Nov. 28.
“I think it’s nice to support the local community, and the money goes right back into the community, and help to grow the economy locally,” Kincer said.
For some, the day brought a sense of normalcy after a year of instability.
“The market’s a sweet spot to Roanoke City,” said Diana Miller, owner of Regina Diana Designs. “It’s a gem. Artists and farmers have been here for many years, and to be out here on Small Business Saturday, and to have it feel a little bit of how it used to feel before COVID is a sweet experience.”
Many small businesses have been impacted by the pandemic, which is why the day is critical.
“Small Business Saturday is important and is vital to us to continue to support us financially,” Miller said.
Many hope the holiday season will help them rebound from financial setbacks posed by the pandemic.