Project Outside exceeds fundraising goal, still accepting donations

Roanoke Valley News

ROANOKE, VA (Nov. 12, 2020) — The Roanoke Outside Foundation, an initiative of the Roanoke Regional Partnership, has exceeded its $100,000 goal for Project Outside.

In total, the Roanoke Outside Foundation raised $107,000.

“The outdoors has become a sanctuary during the pandemic as a safe place to play. Many of the region’s outdoor spaces have seen upward of a 200 percent increase in usage that has created rapid wear and tear on well-used trails, greenways, campgrounds, and river access points. Project Outside was conceived to keep these assets healthy and useful by engaging businesses and outdoor users to contribute and help address these needs quickly.”

Pete Eshelman, director of outdoor branding for the Roanoke Regional Partnership and director of the Roanoke Outside Foundation

The campaign was launched in August and it will fund the maintenance and development of outdoor assets and support outdoor-related businesses in the greater Roanoke Region.

“The pandemic would have been the perfect excuse to say, ‘nothing can be done.’ Instead, we figured out how to continue to build the outdoor brand. It is gratifying to see how many businesses and individuals recognized how important the outdoor economy is to our region’s economic success and supported Project Outside.

Beth Doughty, president of the Roanoke Regional Partnership

The Roanoke Outside Foundation initiative is still accepting donations and opens the first round of grant applications this week.

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