Fleet Feet raises money to buy new shoes for students in Roanoke City

Roanoke Valley News

ROANOKE, Va. (WFXR) — A local business is working to make sure kids in Roanoke City start the school year off on the right foot with the “Back to School Shoes Project.”

The Virginia Department of Education reports 58 percent of students at Roanoke City Public Schools are economically disadvantaged. That adds up to about 8,000 students.

Through their nonprofit Project Forward, Fleet Feet Roanoke is working to raise $240,000 to make sure disadvantaged students have a new pair of shoes and socks.

“Every little bit helps, and so our marketing with this is that if you can buy shoes for one kid, that’s $30, or would you like to buy shoes for five kids or 10 kids, and think of it in $30 increments and that makes it just more doable,” said Robin Lewis, co-owner of Fleet Feet.

The shoes will be given out at Roanoke City Public Schools’ “Back to School Extravaganza” on Aug. 21 at William Fleming High School. This event will provide families with necessary school supplies, backpacks, and more.

If you would like to contribute to the Back to School Shoes Project, you can either provide a cash or check donation to Project Forward at Fleet Feet or mail a check to the following address:

Project Forward
c/o Fleet Feet
4347 Franklin Road
Roanoke, VA 24018

You can also donate online on the Fleet Feet Project Forward page or via PayPal.

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