ROANOKE, Va. (WFXR) — The Star City’s tastiest week of the year has returned!

Downtown Roanoke Restaurant Week lets folks enjoy an extensive mix of lunch and dinner options with special deals.

It comes around this time of year to boost up business because not as many people are out walking around in the winter weather.

Jamie Clark, vice president of marketing and communications for Downtown Roanoke, Inc., joined WFXR News’ Amanda Kenney and Charmayne Brown on “Good Day Virginia” to discuss the special prices expected throughout the week, as well as this year’s gift card giveaway, which doubles the chances of winning.

As part of the Restaurant Week Giveaway, 10 randomly-drawn winners will each receive a $100 Downtown Roanoke gift card. To enter, all you have to do is post your Restaurant Week photos with #RoanokeRestaurantWeek on Facebook, Instagram, or Twitter.

To check out a list of all the restaurants participating in Roanoke Restaurant Week — which runs from Friday, Jan. 21 through Sunday, Jan. 30 — or to learn more about the gift card giveaway program, follow this link.