ROANOKE, Va. (WFXR) — Roanoke’s Designated Outdoor Refreshment Area (DORA) has been extended until Sept. 25, meaning you can order an alcoholic drink from your favorite restaurant and take it with you while you explore the other eateries and boutiques in the Market Street area.
The decision to extend the end date from July 31 to Sept. 25 comes from Downtown Roanoke, Inc., which says the initiative been so successful that officials decided to use up as much of their one-year license as possible.
“It’s just a nice way to casually come downtown and stroll and explore, do a little shopping, and visit some places you haven’t been before,” said the vice president of marketing and communications for Downtown Roanoke, Inc., Jaime Clark.
Clark says their temporary license ends in October, but they may look into renewing it for next year.
Roanoke resident Tashianna Crump says she’d like to see more of it, even during the holidays.
“It’s a good ice breaker. People are like ‘oh what are you drinking, where’d you get it from,’ so it’s kind of like a promotion of all the restaurants in the area,” said Crump.
Arton Williams, who owns Caribicca Soul on Market Street, says the refreshment zone has increased his bar sales.
He tells WFXR News he’d like to keep the zone until the end of the year because it helps businesses and he’s seen outdoor refreshment zones work in other cities.
“For us to be vibrant, we’ve got to adopt other methods that are working in different cities and make it work here for us also so we can pick up revenue,” said Williams.
The zone covers parts of Campbell Avenue, Market Street, and Wall Street, with signs set up outside participating locations. Zone hours are Friday through Sunday from 11 a.m. to 8 p.m.