ROANOKE, Va. (WFXR) — As police continue to investigate Wednesday morning’s deadly hit-and-run in Roanoke, drivers are urged to use caution along Williamson Road.

Shortly after 6:45 a.m. on Wednesday, Jan. 19, the Roanoke Police Department says word came in about an injured person in the 3700 block of Williamson Road NW.

When officers arrived at the scene, they found an unresponsive woman partially in the roadway. She was pronounced dead at the scene by Roanoke Fire-EMS, according to authorities.

As of this writing, police have yet to share the identity of the victim from the hit-and-run, but they believe this was a traffic fatality.

Valerie Brown, the executive director of the Williamson Road Business Association, says people need to to slow down and keep in mind that they’re sharing the road with pedestrians.

According to Brown, she plans to have speak with Roanoke city leaders on Friday, Jan. 21 about safety changes she feels need to be made.

“I plan to have a lot of conversations and make a lot of noise about it because one is one too many and this is the fourth or fifth similar accident that’s happened and it should never happen,” said Brown.

Meanwhile, police are still looking for the vehicle — and the person behind the wheel of the vehicle — that was involved in Wednesday’s hit-and-run.

If you have any information about the deadly incident, you are asked to contact the Roanoke Police Department by calling 540-344-8500 or sending a text starting with “RoanokePD” to 274637.