ROANOKE, Va (WFXR) — World Down Syndrome Day is held on March 21st to spread awareness of the condition, as well as advocate for their rights.

The reason behind the date selection- the 21st day of the third month — was reportedly selected to recognize the unique nature of the triplication (trisomy) of the 21st chromosome, which causes Down Syndrome.

WFXR News’ Hazelmarie Anderson stopped by Chris’s Coffee and Custard to speak with the co-owners, Beth and Chris Woodrum, about their mission to hire people with special abilities, their new food truck, and how the Roanoke coffee shop plans to honor World Down Syndrome Day by a portion of the profits from the Be Brave Sundae will be donated to the Down Syndrome Association of Roanoke.

If you want to participate in World Down Syndrome Day, you can also rock some odd socks as part of the #LotsOfSocks campaign.

Chromosomes are shaped like socks. Since those with Down Syndrome have an extra chromosome, mismatched socks are a fitting symbol for the day.

Chris’s Coffee and Custard is open on Tuesday through Friday from 7:30 a.m. until 8:30 p.m., and then on Saturdays from 9 a.m. until 9 p.m. The shop is located at 1824 9th Street SE, Suite B, in Roanoke, and you can call the shop at 540-774-4848.