Children’s Trust launches ad campaign on Valley Metro buses in Roanoke

Roanoke Valley News

(Image courtesy of Children’s Trust).

ROANOKE, Va. (WFXR) – Children’s Trust is promoting its home visit program, “Healthy Families,” with a Valley Metro ad campaign.

The campaign will run through June and is supported by the Virginia Department of Social Services and the Virginia Department of Social Services Community Based Child Abuse Prevention Program.

A total of 30 ads will be placed inside of Valley Metro buses as well as 10 ads on the rear of buses.

The campaign is meant to raise awareness of “Healthy Families” – affiliated with Healthy Families Virginia and Healthy Families America and their Home Visiting Program which is free to any new parent who needs help adjusting to the needs of a new baby.

The program is aimed at making sure new moms and moms-to-be are receiving prenatal care, have WIC and that children have health insurance, a medical doctor, are immunized and have been screened for lead.

Children’s Trust consists of five programs:

  • CASA (Court Appointed Special Advocates)
  • Children’s Advocacy Center
  • Children First Child Abuse Prevention
  • Healthy Families
  • Trauma Informed Community Network

These programs combine to provide public education outreach, effective advocacy and a strong network of support for children and families are dedicated to coordinating services to improve the community by promoting awareness about child abuse as well as by providing family support through education, providing a child-friendly environment for the investigation of abuse, and advocating for the best interests of abused and neglected children.

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