Roanoke Fashion Week is officially underway.
The annual event kicked off Thursday night in downtown Roanoke with a showing of the film “The True Cost,” which discusses fashion’s environmental impact.
Organizers say this is Fashion Week’s fourth year in Roanoke. They say the event continues to grow every year.
“It’s a way to bring the community together,” said Garland Gravely, president and co-founder of Fashionista Roanoke, which organizes Fashion Week. “It’s a way to promote creativity in the Roanoke area. There’s a lot of creative talent here from our young people all the way to people my age and older.”
“The organization is planting seeds in a lot of young people who are perhaps thinking about a profession in the fashion industry either as a model or in manufacturing,” said Frank House, a volunteer with Fashionista Roanoke.
On Friday night, several local businesses are staying open from 6 to 8 p.m. for Fashion’s Night Out, which also features entertainment in the Roanoke City Market Building, Gravely said.
Fashion Week continues through Sunday.