Red Rooster Coffee reacts to return of FloydFest following 2020 cancellation

Local News

FLOYD, Va. (WFXR) — Businesses in Floyd and Patrick counties are thrilled for the return of the five-day FloydFest in 2021.

When the festival was canceled in 2020 due to the coronavirus pandemic, representatives of Red Rooster Coffee in Floyd say they felt the impact.

Being a small business in a small town means Red Rooster Coffee depends on online sales to grow their customer base. Therefore, having access to festival attendees boosts sales significantly.

“FloydFest is a big mark for us and it can kind of help us get that mid-year slump. Last year, not having FloydFest and losing the opportunity to meet new people and meet new customers, but also to lose that crucial cash flow mid-year was really difficult,” said Jolie Greatorex, media director for Red Rooster Coffee.

Red Rooster Coffee representatives say they’re glad to give music lovers the Java boost they need on the festival grounds and in their shop.

Most years, they can use around 1,000 pounds of roasted coffee just during those five festival days.

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