The Super Bowl is typically the most watched broadcast of the year.
Millions of eyes on televisions across the country make it a great time for companies to advertise their products.
But those ads come at a price.
This year a 30 second spot on the Super Bowl could cost as much as $5 million.
That is up about $200,000 from last year.
Good Day Virginia’s Alexan Balekian and Kathlynn Stone preview three of their favorites.