A parade of pink made its way through the Valley View Mall Saturday morning to raise awareness about breast cancer.
The mall hosted the annual Positively Pink Parade and Party. Dozens dressed in pink, and a band from Roanoke College led the crowd.
The parade took two laps around the mall to honor those who have died from the disease and celebrate survivors.
According to organizers, proceeds benefit Every Woman’s Life, which provides free mammograms to local women who are uninsured or under-insured.
“We really want women to start getting mammograms at age 40 and continue doing them annually after,” said Catherine Hagan-Aylor with the Carilion Clinic Breast Care Center. “A mammogram really is the best way to catch an early breast cancer.”
“Breast cancer awareness is so important,” said Louise Dudley, a breast cancer survivor and general manager of the Valley View Mall. “My breast cancer was found on a mammogram, so this is a party with a purpose. And our purpose is to encourage women to get their mammograms.”
Good Day Virginia anchor Kathlynn Stone helped lead the parade through the Valley View Mall. WFXR is a proud media sponsor of the Positively Pink Parade and Party.