CRAIG COUNTY, Va. (WFXR) — On Wednesday afternoon, Feeding Southwest Virginia plans to officially launch The Mobile Marketplace program — which was made possible by a grant from Feeding America and a partnership with The Kroger Company — at a Craig County church.
The organization says The Mobile Marketplace will make its debut from 1 to 3 p.m. on Wednesday, April 21 at the New Castle Christian Church at 282 Salem Avenue in New Castle.
“FSWVA’s Mobile Marketplace is a new program designed to provide accessibility to underserved demographic groups and rural locations. The Mobile Marketplace offers SNAP-eligible groceries for purchase and SNAP outreach,” Feeding Southwest Virginia said in a statement earlier this week. “Based on data analysis, the areas that we determined would benefit most from this service are Alleghany, Bland, Craig, Carroll, Pittsylvania, Wythe, and Wise.”
According to the nonprofit, the Mobile Market program will consist of two trucks, each of which will be stocked with product from one of two grocery partners, supplemented with purchased food.
The Mobile Market in Salem will reportedly be a 32-foot refrigerated truck with items from Kroger that will travel to certain rural sites in the northern part of Feeding Southwest Virginia’s service area.
“We are always creating innovative programs based on relevancy and on the communities we serve” said Pamela Irvine, President and CEO of Feeding Southwest Virginia, “The Mobile Marketplace will diversify food streams and allow people with SNAP benefits to purchase fresh food, and nonperishable groceries. We are grateful for our partnership with The Kroger Company for helping make this happen.”
Feeding Southwest Virginia says the implementation of two Mobile Markets will help the food bank better serve food-insecure people who live in areas that are too far away from grocery stores, don’t have brick and mortar pantries or other emergency food assistance, and lack public transportation.
“We are always impressed by the innovative solutions that Feeding Southwest Virginia brings to those facing hunger around the region,” said Paula Ginnett, president of Kroger Mid-Atlantic. “We’re excited to have been able to support their efforts with The Mobile Marketplace, and we’re looking forward to the positive impact it’s going to have on those across southwest Virginia.”