#SaveBlacksburg campaign aims to help small businesses in the New River Valley

New River Valley News

BLACKSBURG, Va. (WFXR) — The COVID-19 pandemic has caused challenges for small businesses across the nation, including those in Blacksburg and the New River Valley. However, a marketing campaign by the name of #SaveBlacksburg aims to help these local small businesses in the NRV.

The impact of this pandemic is estimated to be $80 million of missing economic activity in Blacksburg and the surrounding area. The US Chamber of Commerce expects 25-35% of small businesses to close permanently due to the effects created by the COVID-19 pandemic.

To mitigate some of this impact, the #SaveBlacksburg campaign will launch on October 16 and aims to reach more than 100,000 out-of-town fans, alumni, and parents to buy gift cards from local Blacksburg businesses with the goal of creating immediate cash flow.

The following organizations and groups are supporting the campaign:

  • Montgomery County Department of Tourism
  • Blacksburg Partnership
  • Virginia Tech Parents Facebook community
  • Sons of Saturday & Tech Sideline podcasts
  • Multiple Virginia Tech regional alumni associations and student groups (more in process of joining)

The primary platform selected for the campaign is the Localyte app, currently available in the Apple App Store and coming soon to the Google Play store. This app will allow alumni to purchase e-gift cards now and use them when they can return to Blacksburg next year. The app will also allow parents to purchase and send e-gift cards to their university students.

For additional information, email kyle.thompson@localyte.com, or call (540) 585-1765

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