Blacksburg business reacts to second round of Blacksburg Bucks

New River Valley News

BLACKSBURG, Va. (WFXR) — By Friday afternoon, much of the Black Friday traffic had died down in Blacksburg, and the businesses that are a part of the Blacksburg Bucks program had time to go back and count.

“We have had quite a few people come in and use their Blacksburg Bucks,” Samantha Balzano, a Manager at 310 Rosemont.

Balzano was excited about the announcement of Blacksburg Bucks, even more so when she found out it’s being renewed for a second round.

“We got so many calls after the first time of people being like ‘Oh no! I missed it. I didn’t get my money.” So I think everyone’s really excited,” Balzano said.

Using CARES Act funding, the first round of bucks was designed to pour $200,000 back into the local economy.

With this next round, the total will be $600,000.

“It works just like cash, really just like a check does,” said Blacksburg Deputy Town Manager, Chris Lawrence. “It’s not a coupon; it’s not a discount for the business. From the business side, they get full sale. From the consumer side, it is 50% off.”

“We’re all eager to tell people ‘Oh! Well, you know you don’t only have to use it here. it’s not even just like a 310 Rosemont gift cars; it’s a gift card for all of your downtown community,” Balzano said.

310 Rosemont is but one of the more than one hundred businesses in Blacksburg that accept Blacksburg Bucks, all looking forward to another round of local shopping.

“It really makes all the difference to choose a local store instead of choosing a big retailer,” Balzano said. “You’re making a true impact on your community members, here.”

Blacksburg Bucks has been modified from the first time it was offered.

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