Officials have started the process of creating a new brand for Amherst County.
It’s part of an economic development plan to help boost business. According to officials, neighbors can expect to see a new logo, a new tag line for the county and new signage showing the county’s branding.
People we spoke with who live and work in Amherst County say businesses are starting up and succeeding, showing signs of potential in the area.
“I want to make sure that the people of Amherst County have a voice and really have an identity that they can be proud of,” said Ben Summers, who works in Madison Heights.
Local leaders say there’s still work to be done. With the announced closure of the Central Virginia Training Center, officials told us they knew they had to do something to bring more jobs to the county and help businesses already there grow. That meant creating a new strategic economic development plan, which was created last year.
“There was a need to market Amherst County, but there were all these different logos,” said Victoria Hanson, executive director of the Economic Development Authority of Amherst County. “There wasn’t a clear focus to what we were marketing.”
People offered their ideas about what the county’s new branding should look like and include at a community input meeting Tuesday night, discussing what images and phrases best define Amherst County.
“We could unify the county by coming around this brand, and then we could go out and then by using the brand, using that same consistent message, hopefully attracting more visitors, attracting new business,” Hanson said.
The final product will include a new logo and tag line for the county like other towns and regions have already created, Hanson said.
People we spoke with believe the new branding could help the local economy.
“I’m really excited about it,” Summers said. “I think it’s going to be a really great thing that will really lift the people of our county up.”
Officials will continue collecting input from the public over the next few weeks, Hanson said. They expect to unveil the county’s new branding by the end of May, she added.