LYNCHBURG, Va. (WFXR) — Downtown Lynchburg has a new brewery. Three Roads Brewing Company opened their doors earlier this month but had their official ribbon cutting on Friday.
Local business leaders are excited about what this means for tourism in Lynchburg.
Between a major two-year road construction project downtown and the pandemic changing our way of life, there were a few roadblocks, but this has been in the works for a while and is following a growing trend in the region.
This year alone, Lynchburg has gone from zero to two breweries, with a third expected to open downtown next spring. It’s all part of a growing cluster of breweries in Lynchburg’s surrounding counties.
“People want their beer,” said Megan Lucas, the CEO of the Lynchburg Regional Business Alliance, “and people will go to their beer, and they will find a way to the beer, regardless of the road construction, or even the pandemic, or even the temperature, so it’s heartening to see Three Roads opening. It’s exciting. We’re thankful.”
Lucas says the region is starting to thrive in the beer industry, partly because the local water quality is great for brewing.
Ashley Kershner, the Downtown Lynchburg Association Executive Director, previously told WFXR that having multiple breweries close together is an even bigger driver for tourism, because it encourages bar hopping and spending more time at Lynchburg businesses.
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