LYNCHBURG, Va. (WFXR) — Freshly baked cookies and homemade ice cream have now claimed a spot in the River Ridge Mall in Lynchburg.

“Rookies” opened a new location in River Ridge on Black Friday and according to mall officials, it has already become a favorite of shoppers.

“We sell the most delicious cookies that are baked fresh daily, and pair them with our own handcrafted ice cream – but what we hope to create are memories that are shared with friends and family! We hope to continue that mission at River Ridge and are looking forward to the experiences we will share with everyone there,” said owner, Holly Nickerson.

The “Rookies” shop is located between Belk and Zales and will be open during regular shopping hours.