LYNCHBURG, Va. (WFXR) — The hosts of WFXR’s “Good Day Virginia,” Charmayne Brown and Amanda Kenney, will make a special appearance at the River Ridge Mall on Saturday for the third annual “I Pink I Can” event, allowing Lynchburg community members to celebrate breast cancer survivors, raise awareness, and remember those who have lost their battle against this disease.

From 11 a.m. to 1 p.m. on Saturday, Oct. 2, event attendees are encouraged to wear pink and participate in a procession of two laps around the inside of the mall.

“River Ridge is excited to, once again, host the I Pink I Can to support individuals in our community impacted by breast cancer,” said Louise Dudley, general manager at River Ridge, who is a 16-year survivor of breast cancer. “We are so grateful for the work being done by the Centra Alan B. Pearson Regional Cancer Center and our wonderful retailers and community who continue to show their support of this disease that affects one in eight women.”

Attendees will be able to purchase $15 Pink Ribbon Swag Bags, sponsored by WFXR News, which will include the following:

  • A $10 River Ridge gift card
  • “I Pink I Can” event T-shirts, sponsored by Foster Fuels
  • One SeaQuest pass 
  • A ticket for a chance to win a cultured pearl bracelet — valued at $699 — that was donated by Henebry’s Jewelers

As part of “I Pink I Can,” the mall says there will be pink-themed refreshments, photo opportunities, and bra pong on Saturday.

The Centra Mobile Mammography Van will also be set up outside the River Ridge East End entrance to provide free 3D mammograms for underinsured or uninsured women. If you want to schedule an appointment with the mammography van, you are asked to call 434-200-4048.  

Meanwhile, for the entire month of October, the mall says the Pink Ribbon Tree will be in the Center Court to provide messages of hope and support for loved ones affected by breast cancer.

“This is going to be a wonderful day full of strength and support as we walk with those affected by this disease,” said Dudley. 

All proceeds and donations from “I Pink I Can” will benefit the Centra Alan B. Pearson Regional Cancer Center Cancer Care Fund, which helps the cancer center invest in the latest technologies, as well as state-of-the-art facilities and services needed to provide patients and their families with excellent outpatient cancer care.

Two of River Ridge’s well-known retailers — Chick-fil-A and Philanthropy — are also joining the fundraising efforts. On Saturday, Chick-fil-A at River Ridge will donate 50 percent of their sales from the Frosted Strawberry Lemonade and Strawberry Milkshakes to the cancer center. In addition, Philanthropy will donate 10 percent of all profits to the cancer center that day.

For more information about Saturday’s event, follow this link.

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