National D-Day Memorial, Town of Rocky Mount awarded $10K grants for tourism marketing

Lynchburg & Central Virginia News
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BEDFORD, Va. (WFXR) – The National D-Day Memorial Foundation has received a $10,000 grant from the Virginia Tourism Corporation (VTC) Recovery Marketing Leverage Program.

The grant is designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grant funds.

More than $1.9 million in matching grant funds were awarded to 161 local tourism initiatives through this program.

The National D-Day Memorial Foundation will use the VTC recovery Marketing Leverage grant funds toward digital and out-of-home advertising campaigns, aimed at tourism looking for enjoyable and inspiring outdoor experiences within 150-200 miles from home.

“The Memorial is grateful for Virginia Tourism Corporation’s support as we explore new ways to reach potential visitors during this uncertain time. The grant funding will help us fulfill our mission to teach the lessons and legacy of D-Day to a generation currently experiencing virtual learning fatigue. Billing the Memorial as a ’50-acre cure for cabin fever,’ we’re encouraging families to take a break from virtual for a real lesson in freedom.”

Angela Lynch, Associate Director of Marketing

Tourism is one of Virginia’s largest economic engines, with visitors to the Bedford area, where the Memorial is located, spending more than $121 million in 2019, supporting 1,271 work opportunities and contributing more than $9.5 million in local and state tax revenue.

The Town of Rocky Mount is also the recipient of this $10,000 grant which is being planned to create print and digital resources for visitors.

“We’ll use these grant funds to market why Rocky Mount is a safe place to visit. Rocky Mount has it all, independent restaurants, a vibrant farmer’s market, outdoor adventure, live music, a walkable Downtown and more. People that visit our dynamic town love it and want to come back again.”

Beth Simms, Economic Development Director

The tourism and hospitality industries have also been among the hardest-hit by the pandemic, experiencing decreased revenue and job loss, along with the temporary closure of many tourism-related businesses.

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