FOREST, Va. (WFXR) — A Forest gas station helped ease the recent pain at the pump on Wednesday by offering a major gas discount as part of its second annual Customer Appreciation Celebration, drawing hundreds of people.

On Wednesday, July 6, AAA reported that the average price for regular gas in Virginia was $4.58, which is up from the average of $2.94 one year ago.

In order to tackle these high prices, the Express Lane 76 gas station along Lynchburg Salem Turnpike sold unleaded fuel for just $0.76 per gallon between 2 p.m. and 4 p.m. on Wednesday for customers who came to the station with the pre-downloaded My 76 App.

Mike Diebus, territory manager for 76, says this year’s customer appreciation event had an even bigger impact because of inflation.

“We wanted to have a really great Customer Appreciation Day, and because the prices were much higher than last year, we knew we’d have a big turnout, and again, we just wanted to show our appreciation for our customers,” said Diebus.

Some customers waited for hours to take advantage of the $0.76 special, saying that a discount like this could help those who are struggling financially.

One of those customers, Trinita Hawkins, spent nearly two hours waiting to fill her tank, but she says the 76 gas station’s deal would have a huge effect on community members.

“People that may not have a lot of money right now and then their gas tanks were low and then they were worrying and struggling about how they were going to get to work, this is going to help some people where they don’t have to worry about that for the rest of the week,” said Hawkins.

The employees at the Forest 76 station, as well as community members, worked together for hours, pumping gas, passing out waters, and keeping spirits high for all those involved.

Customers, like Randy Mullins, expressed their gratitude for everything 76 is doing to help out during difficult times.

“I just appreciate what they’re doing for the people,” said Mullins. “People need it. It will make them have something to talk about and smile, so it’s a good thing to do.”

If great savings weren’t enough to entice people on Wednesday, attendees at the customer appreciation event also had the chance to win prizes; toss baseballs; and even get a high five from the Lynchburg Hillcats mascot, Southpaw.