LYNCHBURG, Va (WFXR) — The 4th annual “I Pink I Can” event was held on October 1 in Lynchburg to kick off the start of breast cancer awareness month.

The River Ridge mall partnered with the Centra Alan B. Pearson Regional Cancer Center for the event on Saturday morning. Participants walked two laps around the interior of the mall to show support for those battling breast cancer.

They heard from survivors about the importance of getting screened and were able to register for mammograms. The American Cancer Society says one in eight women will be diagnosed with breast cancer in their lives.

Survivors like Louise Dudley spoke about their own journeys with breast cancer and emphasized the importance of early detection.

“Increase awareness and encourage women to do self-examination and do mammograms and it’s a sisterhood and we’re all here to help them through their journey,” said Dudley.

WFXR’s Amanda Kenney and Charmayne Brown were emcees at the fundraiser and were joined by several community partners and sponsors.

There are two pink trees currently set up at the River Ridge mall and all month, people can stop by to write a note to hang on the branches to remember someone they have lost, or share a word of encouragement to someone battling cancer.