For small business in the wedding industry, things are picking up…slowly

Lynchburg & Central Virginia News

LYNCHBURG, Va. (WFXR) — The wedding industry was all but ground to a halt last year as the coronavirus pandemic made large-scale events unsafe, restrictions went into place.

Now, as crowd-size limits are increasing, many people are rescheduling their canceled weddings.

Small business owners in the wedding industry say things are picking up, but not fast enough.

“Business is actually going really well,” said Ashley Cherrington, owner of Sweet Indulgence Bakery. She paused for a moment before adding, “this year.”

Before the pandemic, Cherrington worked for an operation that would usually create between 15 to 20 wedding cakes a week.

Last year, that dropped to maybe one wedding cake a month.

“We’re averaging right now, anywhere between six to eight weddings a month. We would like to double that if not triple it.”

It’s a slow recovery that bridal shops are seeing, too.

“In the past, we would be so busy we basically don’t even get to eat lunch,” said Tracey Sharp with Forever Yours Bridal Boutique. “So comparing to past seasons, not really good. Compared to last year, a heck of a lot better.”

Both have noticed their customers attitudes towards weddings have changed.

“More intimate, less fanfare,” Sharp said. “Sort of like family, close, close friends.”

“We’re not getting too many of the fancy custom cakes that we used to get,” Cherrington said, “and I think that part of that is because people have learned in the pandemic that sometimes simplicity is just the way to go.”

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