LYNCHBURG, Va. (WFXR) — Lynchburg organizations are coming together on Saturday to raise awareness for Breast Cancer and fundraise for the Centra Cancer Fund.

The Fourth Annual “I Pink I Can” event at the River Ridge Mall plans to celebrate breast cancer survivors, raise awareness and remember those who have lost the battle with the disease. The event will include a procession of two laps around the mall and people who come out are asked to wear pink. That’s not the only thing that will be pink, the event will feature pink themed refreshments, photo opportunities and games as well as a special performance by the Hill City Sliders.

Representatives from Centra will also be at the mall to help attendees register for mammograms. River Ridge says all donations will go to Centra Cancer Fund. The fundraiser is being emceed by WFXR’s very own Amanda Kenney and Charmayne Brown.

The event is on Saturday October 1 at the River Ridge Mall in Lynchburg. The procession will kick off at 11 a.m. and end at 1 p.m.

“I am excited to kick off the fourth annual I Pink I Can to support those in our community that
have been impacted by breast cancer,” said Melissa Faria, general manager at River Ridge. “The
Centra Alan B. Pearson Regional Cancer Center is doing life-changing work and we are grateful
to partner with them and our retailers to show our support for those impacted by this disease.”

River Ridge says some of it’s stores are contributing to the fundraiser including:

  • Planet Fitness
  • SeaQuest
  • Henebry’s Diamond Jewelers
  • Philanthropy to donate 5% of gross profits to the cancer center for the entire month of October
  • Foster Fuels

Participants will be able to purchase Pink Ribbon Swag Bags for $15, sponsored by WFXR
which will include:
• $10 River Ridge gift card
• I Pink I Can Event T-shirts
• A SeaQuest pass
• A ticket for a chance to win a one-year PF Black Card membership to Planet Fitness
• A ticket for a chance to win a women’s stainless steel Seiko watch with pink gold tone
bezel and Swarovski crystal markers and silver patterned dial donated by Henebry’s
Diamond Jewelers

The mall says the Pink Ribbon Tree will return to the Center Court for the month of October. On the tree guests can write messages of hope and support for those they love affected by breast cancer.

“I Pink I Can truly embodies the strength of those affected by this disease and we are committed
to doing what we can to support this important cause,” said Faria.