FRANKLIN COUNTY, Va. (WFXR) — Franklin County Tourism has received $10,000 from the Virginia Tourism Corporation (VTC) DMO WanderLove Recovery Grant Program, a new grant made available for areas around the Commonwealth that have been heavily impacted by the coronavirus pandemic.
The WanderLove campaign provides travel inspiration for road trips, outdoor recreation, hidden gems, small towns, and Virginia’s signature LOVEworks program.
“Franklin County Tourism, in a direct fun and exciting partnership with the Towns of Boones Mill and Rocky Mount, will use the VTC WanderLove grant funds to implement an innovative layering of the hub and spoke model of destination marketing. This is a road trip itinerary concept where the package is the marketing lure and our offerings are outstanding . . . The integration of cutting-edge GIS based technology, amplified with sharp digital imagery, and customized brief video clips, as well as some drone footage, tailored for this project will bring forth a new and exciting perspective to the magic that is Franklin County.”David Rotenizer, Franklin County tourism director
In total, $866,504 was awarded to 90 Destination Marketing Organizations. With tourism being one of the hardest-hit industries of the pandemic, Governor Ralph Northam (D-VA) responded:
“Virginia tourism is a critical sector of our economy and has been heavily impacted by the coronavirus pandemic. Getting travelers back on the road and spending money in our cities and towns is one of the fastest ways to inject dollars back into our economy and our communities. The Virginia Tourism Corporation’s DMO WanderLove Recovery Grants gives localities the ability to market their destination as safe and welcoming when visitors are ready to resume travel.”Governor Ralph Northam (D-VA)
Visitors to Franklin County spent more than $116,691,785 in 2018, supporting 1,319 work opportunities and contributing $7,929,546 in local and state tax revenue.
“By being awarded these grant funds, Franklin County is recognized as an ideal destination. To best capture and package our offerings, the marketing plan strived to ensure all area of the community were served by extending out into the county. Going a step further, two unique thematic based hub approaches were created based on scenic rides and drives throughout the county, such as the Blue Ridge Parkway, the Crooked Road: Virginia’s Heritage Music Trail, and many of the county’s designated scenic byways for bikes, cars, paddle and foot. Of great anticipation is a hub which recognizes Franklin County as the Wake Board Capital of the East Coast due to the presence of two differing and unique forms of wake board adventures made available by the Smith Mountain Wake Company and the Black Water Junction Wake Park.”David Rotenizer, Franklin County tourism director