DMV launches campaign to promote seat belt safety

Local News

(WFXR) — The Virginia Department of Motor Vehicles (DMV) wants to decrease unrestrained traffic injuries and fatalities with its Local Heroes campaign.

This campaign encourages passengers to wear their seat belts. The National Highway Traffic Safety Administration (NHTSA) states that using a seat belt reduces the chance of a fatal injury in a crash by nearly half. According to the data from 2020, there were 343 unrestrained fatalities in the Commonwealth. In 2019, only 85.4 percent of drivers in Virginia used their seat belts. NHTSA states that seat belt usage below 90 percent is considered “low usage.”

As part of the Local Heroes campaign, first responders, paramedics, firefighters, and registered nurses will share their experiences to help emphasize the importance of wearing a seat belt. The campaign will include a 30-second video, bus banners, and radio spots.

“We are proud to debut this new 2021 Local Heroes campaign, which highlights the dedication our first responders have to highway safety,” said DMV Commissioner Richard D. Holcomb, the Governor’s Highway Safety Representative. “This is an important opportunity to promote seat belt safety across the Commonwealth. Seat belts save fifteen thousand lives a year, so buckle up, Virginia.” 

The campaign runs through Aug. 31 and will focus on each of the six localities featured in the videos: James City County, Newport News, Norfolk, Portsmouth, Williamsburg, and York County.

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