This Saturday Deschutes kicks off its second annual Street Pub in Roanoke but it isn’t just about the beer.
Joey Pleich is the Field Marketing Manager for Deschutes. He said, “Community involvement is a big part of who we are and what really defines how we shape our culture.”
One of those local companies impacted is the River and Rail restaurant
Executive Chef Aaron Deal said, “As far as our relationship with Deschutes Brewery, they have been very focused on really helping support and sustain the local businesses
Obviously the funds being refunneled into Roanoke is very important to us because we are a Roanoke restaurant we don’t exist outside of Roanoke.”
Pleich said, “I think one thing about Roanoke that’s really special and the reason we chose to plant our brewery here is there’s a really strong community feel.”
And that showed through to the local businesses.
Deal responded, “During the street pub last year we definitely saw a good flow of business coming from the events we involved ourselves in.”
Last year in one day $22,000 was raised as the city went through more than 200 kegs, both set records for the Deschutes Street Pub.