Danville City Council looks at potential plan for new White Mill Building

Local News

The White Mill has been an eyesore for years in Danville. It’s the first thing you see when crossing the Martin Luther King Jr. Memorial Bridge into Main Street, but city leaders hope to make the building a destination in the future. 

Members of Danville City Council experienced what the White Mill could look like Thursday night during a presentation at a work session meeting.  

The building could have a future being a tourist destination. At least, that’s what the members of the Danville City Council are hopeful for. 

“Our citizens can see the concept that we’ve asked the developer and consultants and our economic development team to present this concept to our community so our community can see what could actually come or what can become of the White Mill in Danville Virginia,” said Alonzo Jones, the Mayor of the City of Danville. 

The new White Mill would include a luxury hotel, upscale apartments, and condos, businesses, shopping, and restaurants. 

It would also take advantage of tourist attractions such as a rooftop pool, river rafting, rock climbing, and a ropes course. 

The these are just some of the ideas and ways to revamp the mill. 

“Each floor is more than 120, somewhere between 120 to 150 thousand square feet, so if you think roughly the size of a football field or more on every floor. So the potential to completely redevelop  your south riverfront is not an opportunity that comes around very often, probably once in a lifetime and so we want to make sure we do it right,” said Telly Tucker, Director of Economic Development. 

But that concept also comes with a close to 200 million dollar price tag.

While some of that cost could come from federal and state grants, City council members what to remind people this is not a permanent project but a representation of what could be. 

“Something not only that folks can be proud of, today but you know for generations to come our kids and our grand kids. We want them to have an amenity that they can be proud of for the City of Danville and then too for guests and tourist that maybe coming to visit. Something that makes us unique and not every other community has, whether it’s Virginia, North Carolina, or really anywhere along the eastern seaboard we’re truly looking at doing something transformational and for that I think we are really excited and it’s a great opportunity,” said Telly Tucker, Director of Economic Development. 

The project could take years to complete and could be completed in different phases. 

The next step in the process is to show this concept to developers and partner with different agencies to make the project a reality.  

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