Hotel Roanoke’s Fashions For Evergreens helps Roanoke Valley Families


ROANOKE, Va. (WFXR)– Hotel Roanoke’s Fashions for Evergreens 19th year will come to a close in just two short days. Those that would like to see all the beautifully decorated trees and cast a vote for their favorite tree have until January 1st to visit Hotel Roanoke.

This Roanoke tradition has become a favorite holiday activity, but more so, the donations given while casting a vote go to the United Way of Roanoke Valley.

United Way of Roanoke Valley has a 95 year history in this valley. Just in the last 20 years alone, we have been able to contribute 192 million dollars to helping people, so Lyndsey is just one of 1,700 families that needed assistance for permanent housing, for emergency utilities… people just need some of that emergency help to get back on track.

Connie Stevens, Vice President of Communications- United Way of Roanoke Valley

Connie Stevens, Vice President of Communications for the United Way of Roanoke Valley explained what a large scope and how complex their non-profit organization is. the United Way of Roanoke funds the programs and the collaborations that get to the heart of the systemic issue of poverty.

11% of Roanoke Valley is in poverty. Another 29% are known as asset, limited, income, constrained, employed (ALICE). Despite working multiple jobs, they are just not able to afford the basic necessities of life.

Through collaboration and a number of programs, the United Way of Roanoke Valley is able to make a large impact.

One of those people impacted is Lyndsey Mills and her family.

If it wasn’t for United Way I don’t know where’d we would be. I don’t know where I’d be as a Mom. I don’t know where I’d be just as a normal citizen or person, and I don’t know where my kids would be either.

Lyndsey Mills

Five years ago, Lyndsey found herself in a tough place personally. She was going through a custody battle for her kids and felt she had exhausted all resources.

She was feeling hopeless until she learned of United Way fo Roanoke Valley. The organization provided her with the first month’s rent and a deposit on her place.

We’ve been here for 3 years. Longest home I’ve had in my adult life and for them, and then also ya know, I’ve been able to regain custody of him and keep him in the same school system.

Lyndsey Mills

Through the United Way fo Roanoke Valley, Lyndsey has been able to gain stability and a stronger family bond.

When you give, you become a partner in our fight for the health, the education, and the financial stability of all our neighbors.

Connie Stevens, Vice President of Communications- United Way of Roanoke Valley

By donating as a little as a penny to vote for your favorite tree you are impacting a family’s life.

For more information on United Way of Roanoke Valley, click here.

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