The importance of shopping at small businesses during the holidays, especially amid the pandemic


(WFXR) — Many big businesses are busy with their holiday shopping plans, but small businesses are struggling during the coronavirus pandemic.

The coronavirus is putting countless holiday traditions on hold, from Halloween trick-or-treating to Thanksgiving dinner to even Christmas concerts. However, there’s one thing the global pandemic can’t stop, and that’s holiday shopping.

According to the Better Business Bureau (BBB) small businesses are the backbone and heart of the community, which is why it’s important to nurture them by shopping locally.

Nearly 99.5% of businesses are classified as small businesses in Virginia, which employ approximately 1.5 million residents.

When you shop local, that money stays local, the BBB says.

“$6,800 for every $100 that’s spent locally stays in our community and is used in our community, and that compares to $43 if you are outside the area when you’re shopping,” said president and CEO of BBB Serving Western Virginia, Julie Wheeler.

This year, Nov. 28 marks the 10th annual Small Business Saturday. The day might come on the heels of Black Friday, but the BBB stresses the importance of shopping locally.

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