People were wining and dining in Lynchburg Sunday as the Pairapalooza event made its debut in the Hill City.
Organized by iHeartRadio Roanoke-Lynchburg, the event allows guests to taste pairings of local wine and food.
Proceeds benefit the Academy Center of the Arts, a non-profit organization that formed in 2004.
“There’s an amazing amount of talent here in Lynchburg,” said Dorie Smiley, operations director of the Academy Center of the Arts.
The organization supports arts in Lynchburg in several ways, she explained, such as providing art programs to underserved youth, operating an art gallery and hosting musical and theatrical performances.
“We’re also of course restoring our historic academy theater, which will be open, we hope, in late 2018, and that will just really enable us to expand our programming,” Smiley said.
As a non-profit organization, the Academy keeps its programs running with the help of fundraisers like Pairapalooza, she added.
“In order to continue our programming in our arts education and our productions, we really need operating support as well, and so this is what helps there,” Smiley said.
Organizers said teaming up with an arts non-profit like the Academy was the perfect fit for the event.
“I want to make sure that the community is aware of the services they offer to the community at large as well as to the school system so that we can make sure that those arts organizations continue to thrive,” said Rebecca Spaid, event marketing coordinator for iHeartRadio Roanoke-Lynchburg.
There is also a Pairapalooza event planned for Roanoke next month, Spaid said, which is set for March 19 at the Patrick Henry Ballroom. Proceeds benefit Center in the Square, she added.
Some members of the WFXR News team got in on the fun. Good Day Virginia’s Kathlynn Stone and Alexan Balekian tried many food and wine pairings at the event.
WFXR is a proud media sponsor of the Lynchburg Pairapalooza.