Hundreds of people have gathered at Devils Backbone Brewing Company for the brewery’s first ever Hoopla festival.
The rainy weather hadn’t stopped crowds from turning out on Friday for music, craft beer and family-fun activities.
“People come from all parts of Virginia,” said Jason Oliver, founding brewmaster at Devils Backbone Brewing Company. “I’ve seen some people from West Virginia, D.C., Maryland area, North Carolina.”
Oliver said events like this one accomplish much more for the area than introducing people to local craft beer.
“It’s just such an amazing place to visit,” Oliver said of Nelson County. “And to have a festival that kind of can bring people in to experience it is a really powerful thing.”
“I’ve met so many new people out this way that are just around the corner from us,” said Will Reed, whiskey ambassador at Virginia Distillery Company, which is located in Nelson County.
Virginia Distillery Company is one of several local vendors at Hoopla. Reed said the event brings big benefits for businesses in Nelson County.
“It brings in people from outside of town that maybe have never even heard of Nelson County,” he said. “It shows them how great this area is. Nelson County has just grown up so much in the past ten years.”
The brewery plans to make Hoopla an annual event, Oliver said.
Hoopla continues through Sunday, Oliver said. On Saturday, several other breweries will also be on hand to offer samples of special craft beers for the event, he added.