ROANOKE, Va. (WFXR) — A well-respected CEO left a mark on the company he lead and the community he was a part of.
Peer August Segelke, CEO of Lawrence Companies, died on Nov. 19 in a golf cart incident in Florida leaving behind his family, friends colleagues and community to mourn his loss.
A Facebook post by Lawrence Companies states:
Peer was a visionary leader whose curiosity and enthusiasm actively molded the Lawrence culture. As we process this great loss and send love to those left behind, Lawrence will continue to serve our business and community partners with integrity. We’ll continue to move forward with persistent recognition of, and adherence to, our core values. And we’ll continue to choose the difficult path when it is also the right thing to do. We’ll continue this legacy of service because Peer wouldn’t have it any other way. And because we had the honor of knowing him, we wouldn’t either.-Lawrence Companies
Thank you, Peer.
Segelke, born on December 9, 1978, was originally from Texas and spent part of his childhood in France, where he enjoyed the French countryside.
He lived in Roanoke initially then settled in Blacksburg. He worked as general corporate counsel for several companies, then became CEO of Lawrence Companies, according to his obituary posted on McCoy Funeral Home.
He leaves behind his family and friends, including his wife and three children.
In addition to his adventurous spirit and kind heart, he is described as a visionary and influential in the business community.
Botetourt County Economic Development posted on its page, their shock and loss to lose such a beloved leader.
“We are shocked and deeply saddened by the loss of our friend, Peer Segelke. His contributions to the Botetourt County community have been countless, and we mourn our good friend. During his tenure as CEO of Lawrence Companies, Peer not only led one of the County’s most respected businesses, he was a model employer, and a stead-fast contributor to the county’s diverse economic development and quality of life. Peer would continually say that he was making contributions to the bank of goodwill and wanted win, win, win solutions. He embodied the true spirit of a corporate citizen and encouraged other business leaders to get involved and lead by example as well. Please join us in sending the love and prayers of all of Botetourt County to the Segelke Family in this difficult time.”– Botetourt County Economic Development
His family is honoring his wish to have his ashes scattered in Coupray, France, where he spent part of his childhood. Donations can be made to help the family fund that trip through their go fund me page.
The $25,000 goal is well underway of being matched.
A celebration of life is scheduled on Dec. 14, 3 p.m. at Unitarian Universalist Congregation at 1301 Gladewood Dr. in Blacksburg.
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