Amazon reveals Black Friday deals for holiday shoppers


New holiday gift list to make shopping easier

FILE – This Sept. 6, 2012, file photo shows the Amazon logo in Santa Monica, Calif. Amazon is teaming with payments company Affirm to offer online shoppers a buy-now-pay-later option that does not involve credit cards. San Francisco-based Affirm Holdings Inc. announced Friday, Aug. 27, 2021 that its flexible payment service will soon be available on (AP Photo/Reed Saxon, File)

(WFXR) — ‘Tis the season to start thinking of your Holiday shopping.

The world’s largest online retailer, Amazon, is trying to put shoppers in the spirit. On Monday, the company released its Black Friday deals ahead of the holiday rush. According to Amazon, they are releasing some deals and deep discounts across fashion, home, beauty, toys, electronics, and Amazon devices.

“We’re excited to help customers get great holiday deals even earlier this year, including thousands of small business products,” said Dave Clark, CEO of the worldwide consumer at Amazon. “Customers can confidently shop early knowing they are receiving incredible deals starting today, letting them get a head start on their holiday to-do lists so they can truly enjoy the holiday season. And I want to thank our incredible team around the world for everything they do each day to support each other and our customers—I couldn’t be prouder to work with you all.”

Amazon has made an ultimate gift guide to help to make shopping easier. Below is a breakdown of what types of items you can find on the guide:

  • Stocking Stuffers: Items that can be used as white elephant gifts that range between $10 to just under $50.
  • Customer’s Most-Loved Gifts: Items that are hitting it big with shoppers. These items range between $10 to just under $50.
  • Holiday Toy List: Search through more than 1,500 toys from companies like LEGO, Mattel, and Hasbro.
  • Fashion: Search through apparel such as shoes, accessories, jewelry, watches, handbags, and luggage.
  • Home (gifts): A wide array of gifts for your home ranging from home décor to smart home items.
  • Electronics: Search through a list of customer electronics such as TVs, laptops, cellphones, headphones, video games, and smartwatches.
  • Beauty: A wide array of beauty and haircare products such as makeup and appliances.
  • Sports & Outdoors: Search through a list of fitness equipment, outdoor accessories and apparel, and indoor and outdoor games.

Amazon also provides support for small businesses with their Support Small Storefront across their website. Inside the guide, the online retail company broke it down into several sections. It is broken down into small businesses, Amazon launchpad, and handmade gifts.

The online retailer is also making shopping easy by allowing prime members the option to send gifts through email or text. Simply enter the email address or mobile number of the recipient. That person can then accept or exchange the item for an Amazon gift card.

For those people who like to make lists, you can create your own gift list and send it to everyone in the household.

Throughout October and November, there will be certain days where some products will have limited-time offered deals. Here is a breakdown of what deals to be on the lookout.

Holiday Toy List:

  • Save up to 50% on STEM toys and kits from Learning Resources, National Geographic, Osmo, Thames & Kosmos, and more
  • Save up to 30% on Hasbro Games, NERF, and Play-Doh
  • Save up to 30% on Barbie, Fisher-Price, and Hot Wheels
  • Save up to 30% on dolls from Baby Alive, Journey Girls, KidKraft, L.O.L. Surprise!, Rainbow High, and more
  • Save up to 30% on games from Catan, Exploding Kittens, PlayMonster, Ravensburger, Winning Moves, and more
  • Save up to 15% on STEM toys from PlayShifu

Seasonal Fashion:

  • Save up to 30% on Tommy Hilfiger men’s and women’s apparel
  • Save up to 50% on women’s watches from Anne Klein, Nine West, SWAROVSKI, and more
  • Save up to 40% on Ekouaer pajama sets and sleepwear for the whole family
  • Save up to 30% on ORORO heated apparel
  • Save up to 30% on HonestBaby family jammies and more

Home Entertaining and Decor:

  • Save up to 30% on Le Creuset cast iron and stoneware
  • Save 20% on Breville Coffee Makers
  • Save 25% on Vitamix Ascent Series Smart Blender
  • Save up to 20% on Vitamix accessories
  • Save 40% on Ninja Foodi 10-in-1 Pressure Cooker and Air Fryer
  • Save 38% on Ninja Foodi Power Blender & Processor
  • Save up to 30% on Calphalon Cookware
  • Save up to 25% on Stone Lain Dinnerware
  • Save up to 35% on Instant Pot Dutch Ovens
  • Save 28% on Instant Pot Omni Plus
  • Save 25% on Instant Pot Duo Plus
  • Save up to 45% on select Shark vacuums and steam mops
  • Save up to 15% on Casper Sleep Mattresses
  • Save 15% or more on select furniture
  • Save 10% or more on select rugs and home office furniture
  • Save up to 40% on Home Essentials
  • Save up to 20% on Medify Air Purifiers


  • Save up to 30% on select Samsung phones and earbuds
  • Save on select Sony headphones
  • Save up to 20% on select Acer laptops, desktops, monitors, and more
  • Save up to 20% on select TVs from Samsung, LG, and Sony
  • Save on select Beats headphones
  • Save up to 40% on select Garmin smartwatches and navigation electronics
  • Save up to 21% on select Lenovo Chromebooks
  • Save on select Bose headphones
  • Save up to 34% on select Nixplay digital picture frames
  • Save up to 22% on select Sony lenses
  • Save up to 33% on Madden NFL 22
  • Save up to 33% on Far Cry 6 by Ubisoft
  • Save $40 on the FlashForge Adventurer 3 Lite 3D Printer


  • Save 40% or more on shampoos and conditioners from Matrix, Pureology, and more
  • Save up to 35% on makeup from Maybelline, NYX, L’Oreal Paris, and more
  • Save up to 35% on hair care from American Crew, Old Spice, and more
  • Save up to 40% on self-care appliances
  • Save 40% or more on hair appliances from Revlon, T3, and more

Amazon Brands:

  • Save up to 25% on select men’s and women’s fashion from Amazon brands including Amazon Essentials, Daily Ritual, and Goodthreads
  • Save up to 25% on select kids and baby clothing from Amazon brands including Simple Joys By Carter’s and Spotted Zebra
  • Save up to 40% on select pet supplies from Amazon brands including Amazon Basics, Wag, and Kitzy
  • Save up to 30% on select sports and wellness products from Amazon brands including Amazon Basics and Amazon Basic Care

Small Business:

  • Save up to 35% on the Taco vs Burrito card game
  • Save up to 15% on the FaceTory Best of Seven Facial Masks Collection
  • Save up to 40% on select Bed Jet Climate Comfort for Beds
  • Save up to 30% on select Leather Honey Cleaner and Conditioner
  • Save 15% on Namore desk organizers
  • Save 50% or more on Hope Love Shine masks
  • Save 15% on Relaxcation bath bombs gift set

Amazon Devices:

  • Save $40 on the Echo Show 8 (first generation)
  • Save up to 32% on the Fire TV Stick 4K
  • Save $50 on the Fire HD 10 tablet
  • Save $40 on the Fire 7 Kids tablet

Outdoor Adventures:

  • Save up to 30% on select NCAA tailgate products
  • Save up to 30% on select Segway electric scooters
  • Save on select Makita power tools and saws
  • Save on select BLACK+DECKER 20V MAX drills
  • Save on select DEWALT 20V MAX battery packs and table saws
  • Up to 30% on Greenworks 40V outdoor tools
  • Save on Camco RV parts and accessories


  • Save up to 20% on Stella & Chewy’s
  • Save up to 20% on Outward Hound
  • Save on PetSafe dog chew toys

Amazon will also have deals on their entertainment and dining. According to the online retailer, on Oct. 4, non-members of Audible will receive 46 percent off the first four months of Audible Premium Plus.

For Amazon Music, customers can get three months free for a limited time beginning mid-October. Amazon says it is also offering six months free of Amazon Music Unlimted with the purchase of select Amazon Echo devices.

Amazon has you covered in the kitchen, with 20 percent off holiday favorites when customers buy two Amazon Kitchen holiday sides for Amazon Fresh delivery or at an Amazon Fresh store. This deal runs from Nov. 10 – 16.

Throughout October Prime members can download two titles from Amazon First Reads. In mid-October, customers can sign up for a three-month free trial of Wondery+, if they haven’t previously started a trial. This offer is only available for Wondery+ on the Wondery app and website, not on Apple Podcasts, according to Amazon.

Those who like to travel and explore can experience Amazon Explore which will customers an interactive experience. Amazon states that customers can explore 21 geographic locations, shop unique giftable items, and learn about the culture.

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