Kroger and Feeding America partner up for peanut butter drive

Living Local

Roanoke, Va. (WFXR) — Kroger’s Mid-Atlantic stores are giving back once again! Their team is dedicating the month of August to encourage customers to help the store collect one of the most requested food bank items, peanut butter.

Kroger stores are driven by the zero hunger, zero-waste initiative. The stores will be holding peanut butter drives in all of its Mid-Atlantic stores in partnership with Feeding America and local food bank partners until the end of August.

“The peanut butter drive has really become a summer tradition at Kroger. It’s something in the Roanoke Valley that we’ve done for many years but this is only the second year that we’ve expanded the drive to all of our stores in the Mid-Atlantic division because it’s been so successful and there’s been such a need for this product. Our foodbank partners will tell us and they do tell us that peanut butter is the most requested item, but it’s the least donated. It’s a shelf-stable item, it has a lot of protein, so it’s a great source for people that are in need for filling food.”

Allison McGee, Mid-Atlantic Corporate Affairs Manager

Customers can go to Kroger and simply purchase peanut butter off the shelf or off many displays set up in stores and donate it in the bins located at the exit of the stores.

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