ROANOKE, Va. (WFXR) – After two years of planning, one Roanoker’s project to move an online company to a brick-and-mortar location is coming to reality.
Founder and co-owner London Ray-Dykstra first debuted Hustle/Haven online as an Instagram account in February of 2019 by sharing posts in regards to mental health and body positivity.
It then debuted to the public at Roanoke’s GO Fest that October with a booth full of their “self-care boutique” products, and an example of their indoor cycling bikes.
They even hosted Yoga sessions during GO Fest.
Ray-Dykstra moved to Roanoke from Richmond in Sept. of 2017. Back in Richmond, Ray-Dykstra had turned to practicing hot yoga and teaching cycling to help with her anxiety and depression.
When she moved to Roanoke with her now-husband, Aaron, she was saddened to realize there was not a dedicated hot yoga studio or a cycle studio.
Ray-Dykstra wanted to create something that was not “typical gym culture.” So, with the encouragement of her husband, she worked with the Small Business Development Center for nine months to develop a business plan for what would ultimately become Hustle/Haven, a place that serves as “a haven from your daily hustle.”
“When you’re in the space, it won’t feel like you’re at a gym. I wanted to create a place that people are excited to be in. Not a place they dread but know they should go to because they’ve been guilted into fitness. Fitness should be a reward. A way to show yourself some self-love.”London Ray-Dykstra, Founder and Co-Owner of Hustle/Haven
Hustle/Haven will have an open house Friday, Aug. 28 from 5 to 7 p.m. for guests to come to preview the new site before the scheduled opening of classes which is slated to take place beginning on Monday, Aug. 31 at their location at 355 Campbell Avenue, SW in Roanoke.
The first week of classes is expected to run Aug. 31 through Sept. 6. Hustle-Haven has eight-to-ten classes per day during the week that start as early as 5:30 a.m. and as late as 7 p.m. as well as four-to-six each day on the weekend.
If you are not into hot yoga or cycling, Hustle/Haven has a self-care boutique that sells CBD products, body care products, candles and more – as well as a “potion bar” that serves hot and cold adaptogenic drinks.
View the class schedule on their website by clicking here.
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