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Mast General Store to open in downtown Roanoke in its newest ‘old’ location

Coronavirus

ROANOKE, Va. (WFXR) – The Mast General Store has announced plans to open its downtown Roanoke location this month.

On June 17, doors will open at 401 South Jefferson Street.

“This location was a downtown destination for decades, and we look forward to being a part of the continued re-emergence of the downtown area here in Roanoke.”

Lisa Cooper, Mast General Store President

The newest “old” location has been home to some of Roanoke’s well-known entrepreneurs and visionaries.

It was originally built in 1915 as the home for Thurman & Boone Furniture Co.

The site was also the space for S. H. Heronimus Store until it moved to another location for a number of years, according to a news release, only to return in 1955.

The store will employ 23 people, nine of them full-time.

The store’s opening has been delayed due to the coronavirus outbreak.

It will be the 11th store, and the first in Virginia.

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