Mast General Store to open in downtown Roanoke in its newest ‘old’ location


ROANOKE, Va. (WFXR) – The Mast General Store has announced plans to open its downtown Roanoke location this month.

On June 17, doors will open at 401 South Jefferson Street.

“This location was a downtown destination for decades, and we look forward to being a part of the continued re-emergence of the downtown area here in Roanoke.”

Lisa Cooper, Mast General Store President

The newest “old” location has been home to some of Roanoke’s well-known entrepreneurs and visionaries.

It was originally built in 1915 as the home for Thurman & Boone Furniture Co.

The site was also the space for S. H. Heronimus Store until it moved to another location for a number of years, according to a news release, only to return in 1955.

The store will employ 23 people, nine of them full-time.

The store’s opening has been delayed due to the coronavirus outbreak.

It will be the 11th store, and the first in Virginia.

Latest Stories

Get breaking news, weather, and sports delivered to your smartphone with the WFXR News app available on Apple and Android.

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

News tips

Do you have a news tip or breaking news to share with WFXR?  Submit your tip here.

Latest News

More News

News Tip Form

Restaurant Service Guide