ROANOKE, Va. (WFXR) — Starting Tuesday, April 21, Kroger stores in the mid-Atlantic region will accept Supplemental Nutrition Assistance Program benefits and EBT payments for curbside grocery “Pickup.”
Kroger currently offers Pickup — a low-contact service allowing customers to shop for groceries online and pick up their orders curbside at a nearby Kroger store — at more than 2,000 stores across the U.S., according to a joint release from Kroger and The Hodges Partnership on Friday, April 17.
“Kroger is rolling out a payment capability across our nearly 2,800 grocery stores to allow more customers to access fresh, affordable food and essentials through our Pickup service,” says Rodney McMullen, Kroger’s chairman and CEO. “We are committed to supporting all families as we work together with our associates and communities and government agencies and health organizations to flatten the curve during this unprecedented pandemic.”
Kroger says it has hired extra e-commerce associates, added more order pick-up slots, increased customer communication, and launched a pickup-only store location in Cincinnati in order to support the increase in Pickup orders.
“Kroger is excited to now have this SNAP/EBT payment option available for Pickup customers as we rapidly activate the feature in all our markets,” says Yael Cosset, Kroger’s chief technology and digital officer. “Through our ecommerce services, we remain committed to providing our customers with ways to save more time and maintain physical distancing.”
In addition, Kroger says it has waived the Pickup fee — which is usually $4.95 — for all orders as well as any minimum purchase requirement in order to encourage more customers to use the low-contact service during the COVID-19 pandemic.
How Pickup Works:
- Choose your preferred store location and place your order for groceries on Kroger.com or the Kroger app.
- Select a pickup date and time and choose SNAP/EBT as the payment method.
- An associate will shop for your order.
- When you pick up your order, look for the pickup signs in the store’s parking lot, pull into your parking spot, and call the number on the sign to let an associate know you’ve arrived.
- An associate will bring your order out and load it into your car. At this time, any EBT card customer can complete their transaction via a mobile point-of-sale system and pay for any ineligible EBT purchases or remaining balances with a debit or credit card.
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