Kroger officials announce community support efforts during pandemic


ROANOKE, Va. (WFXR) — Kroger officials announced an extension of the Hero bonus through May 2, but that is just the first of many efforts to help associates and customers during the COVID-19 pandemic.

Kroger has now done away with the pickup service charge of $4.95, with no minimum threshold.

Officials with Kroger Mid-Atlantic also announced that SNAP Benefits will now be accepted for pickup orders. Along with this benefit, the grocery giant is also expanding available slots to customers daily, and allowing customers to book up to seven days out versus three.

The grocery chain has also announced the new Round-up to support Zero Hunger Zero Waste Foundation. With this added benefit, customers can round up to the nearest dollar or make a donation of $1, $5, or $10 to the effort. In addition, customers who use the curbside pick up can also add $1, $5, or $10 to their order to go towards the campaign. Through the Zero Hunger campaign, a $3 million gift is being dispersed amongst communities disproportionately impacted by coronavirus.

Kroger staff have also started collecting non-perishable foods and donations during this time. Also, hours have adjusted until further notice from 7 a.m. to 10 p.m. Fuel centers will now operate from 6 a.m. to 10 p.m.

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