ROANOKE, Va. (WFXR) — Around this time each year, Q99 FM becomes Q99 The Christmas Station. However, they rolled out the Christmas music a bit early for 2020.
The team at Q99 decided to get an early start on the season to help cheer people up during these uncertain times.
“This year we started playing the Christmas music about two weeks earlier than we have in the past several years,” said Dick Daniels, the Morning Show Host and Program Director at Q99 FM. “So…we started around November 7th, we just thought that after all the crazy things that have been going on this year, COVID-19, isolation the election, and all of the other things that have been going on in the country that people just wanted that Christmas feeling early this year.”
When Q99 posted on their Facebook page that they would be starting Christmas music two weeks earlier this year, many in our area voiced their opinions.
“When we announced the switch on Facebook, we got lit up with comments. Some good, some really bad, but the good ones outweigh the bad ones.”Dick Daniels – Morning Show Host / Program Director – Q99 FM
Q99 FM is also running a contest during their radio shows. It’s called “Receive and Give” where a lucky caller wins $100 and an additional $100 is given to a local charity of the winner’s choice.
“We like that Receive and Give contest because its a win for the listener and a win for local charities. We play seven times every day and we’ve just started week 3 of that contest.”Dick Daniels – Morning Show Host / Program Director – Q99 FM
Some listeners tell Q99 that they’re not happy with the Christmas music being played in November, saying it’s just “too early.” However, Q99 has gotten an overwhelming number of messages and phone calls thanking the radio station for bringing much needed seasonal cheer.
“The overall reaction that we’re getting, people calling to thank us, that this is exactly what we need with this crazy year that we’ve been having… Christmas early,” Daniels said.
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