Goodwill Industries of the Valleys’ yearly fundraiser goes virtual

Digital Originals

ROANOKE, Va. (WFXR) — Every year for the past five years, Goodwill Industries of the Valleys hosts a large fundraiser to help the 35 counties and 14 cities that Goodwill serves each day.

Goodwill offers many community support services such as employment, youth, and disability services. However, this year’s fundraiser is a bit different because, due to COVID-19 restrictions, it’s gone completely virtual.

“This year has been different for all of us in so many ways and for us here at Goodwill we normally hold a fundraiser in October, an in-person event. Well, obviously this year we weren’t able to do that. So we shifted to a 100% online virtual fundraiser.”

Kelly Sandridge – Vice President of Brand Strategy and External Affairs – Goodwill Industries of the Valleys

It’s Goodwill’s hope that this year, by going virtual, they’ll be able to gather more support, as well as expand their services to those in need.

All week long, event ambassadors have been sharing their passion for Goodwill and rallying support for this fundraiser.

“We were actually really excited about going virtual because it allows our event ambassadors to share the message of Goodwill and more information our training and employment programs with more people.”

You can still donate to this great cause through the weekend and into next week.

“Throughout the week people have been donating online and they can still donate online throughout the weekend and even into next week, and you can go to and you’ll be able to see the event broadcast we had earlier in the week.”

Kelly Sandridge – Vice President of Brand Strategy and External Affairs – Goodwill Industries of the Valleys

For more information on this fundraiser and how it helps the community, check out Goodwill Industries of the Valleys’ website by clicking here.

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