Roanoke flower shop feels the rush on Valentine’s Day

Digital Originals

ROANOKE, Va. (WFXR) — Valentine’s Day is a day full of flowers, gifts, and candy. But for the people delivering Valentine’s Day goodies, planning starts as soon as a year out, one flower store owner told

Eddie Davis owns Flowers by Eddie on Vinton Mill Court Northeast in Roanoke. He said planning started for this year’s Valentine’s Day as the holiday wrapped last year.

In the United States, $3.3 billion is spent on Valentine’s Day flowers, according to 1-800-Flowers. Many flowers sold at this time of year come from South America instead of domestic locations. Davis sourced several of this year’s roses from a supplier in Ecuador. The flowers, he said, are shipped from Ecuador to Miami before arriving at his shop in Roanoke.

While flowers are an important part of Valentine’s experience, having enough staff to deliver the flowers is just as important.

“We brought in extra staff this year, more than what we had last year,” Davis said. “[We have] four or five extra drivers this year. We have eight vehicles out on the road right now.”

Even with a large number of deliveries, drop-ins have been just as busy. Davis explained that while calls for Valentine’s orders began Feb. 1, many procrastinated until today to order flowers for their spouses.

The study by 1-800-Flowers said 43 million households in the U.S. will purchase flowers for Valentines with most being red roses. The second most popular flower at Davis’ shop is a tie-dyed rose specially made in Ecuador.

“When they’re dying this rose, it’s actually a red rose,” he said, explaining that white roses don’t dye properly.

With Valentine’s Day over, Davis and other florists are already looking ahead to the next major holiday: Mother’s Day.

“It’s like Valentine’s Day for a whole week,” he said, explaining that everyone has a mother or someone who played a motherly role in their lives.


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